Concern for the protection of minors from material which is intended for adult audiences calls for an industry wide collaboration to establish a common content rating and labeling system.
To help facilitate, the Adult Rating Association - an organization determined to prevent minors from accessing adult-themed material - is taking a bold and aggressive stance to unify the Adult Entertainment Industry and educate concerned parents. The Adult Rating Association supplies, to all those who display and/or distribute adult content, the necessary resources to implement a content rating and labeling system for their websites that will block out material not suitable for minors. Parents can also find a wealth of information on how to educate and prepare their children for what they might encounter on the Internet. They can also find useful information regarding security settings and filtering software for their own computers for added peace of mind.
The Adult Rating Association believes that the responsible delivery of adult material such as content rating and labeling, well informed parents and any concerned individual – working together, will help prevent minors from accessing adult content.